Is waxing a profitable business?

Waxing can be a profitable business as long as most conditions required for success are met. These conditions include but are not limited to a high level of technical skill, an in-depth knowledge of health and safety factors, and a steady discipline and time commitment to growing your business.

Speed x Material

For waxing to be a lucrative specialty for a beauty professional, one must train in speed when delivering the service. Waxing is one of the few if not the only esthetics service where the client wants the appointment completed in a timely fashion. It goes without saying, the faster the service, the more clients you can see in one day.

Another way to measure efficiency is by not overusing material. Overuse is a common mistake made by new waxers. For example, spreading too much soft wax on an area may create challenges when pulling the resin strip off your client. So, not only is wax being wasted, the service does not flow as smoothly.

Which is the most lucrative waxing specialty?

Bikini waxing is probably the most lucrative specialty. This is because this relatively small area is valued at a higher price due to the intimate nature. In 2023, the average price of a female Brazilian wax in Edmonton, Alberta was $77. Bikini waxing specialists can deliver this service in a cool 15 minutes. Add a 15% tip to this total and you just made $89 in 15 minutes!

The trick is to fill your schedule with clients all day.

How do waxers get clients?

This is where that steady discipline and time commitment to growing your business comes in. Word-of-mouth is the best form of advertising because it always comes from a trusted source, plus, it’s free! However, new waxing businesses cannot rely solely on word-of-mouth advertising. Luckily, there are many free methods of advertising.

The most common free method these days is social media. All waxing businesses should be on as many platforms as possible to reach as many potential clients as possible. Remember, consistency is key in growing a following. In addition, creativity is important when developing ads to reach potential customers. Waxing specialists may face long term challenges when creating social media posts. After all, how much can you say about waxing after five to ten years?!

Do you need a license to wax in Alberta?

While you do not need a license to deliver waxing services in Alberta, industry training is recommended to ensure that you are meeting the Personal Services Regulations and Standards set forth by Alberta Health Services.

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EXECUTIVE SPA GROUP
Alberta Beauty Industry Resources
(780)604-2772
info@executivespagroup.com