Massage Misconceptions of Male Therapists

Challenges Faced by Male Massage Therapists

Male students in Massage Therapy programs may be shocked to learn how difficult it is to complete practicum hours. It is not unheard of that clients cancel appointments after learning their massage student is male.

This is largely due to gender bias and client preference. New clients may feel uneasy receiving massage from a male therapist, especially in services like Swedish or relaxation massage. Receiving a massage can be an intimate experience, often involving physical touch and a state of undress.

Many clients, especially female clients, may prefer female therapists due to comfort. As a result, it can be harder for male therapists to market themselves in a way that feels approachable and trustworthy.

Tips to Overcome These Challenges

Build trust through professionalism and education

Professionalism starts with setting boundaries. Maintain clear boundaries with visual and verbal cues.

Verbally communicate your next steps before acting on the steps. For example, say “I’m going to bend the knee” before bending the client’s knee. Always use professional language, and ensure informed consent. Visually, it’s a good idea to display your certifications and credentials in an area where clients can see.

Use your website, social media, to explain your techniques, training, and approach to care. If you do not have an online presence, educate clients during your consultations. You won’t believe how many professionals gain trust this way!

Special Promotions

Encourage hesitant clients to try a short session or offer discounts to first-time clients. This will give you a chance to present yourself as a healer. Although we do not recommend discounting your services too often, offering promotions that allow enough time for your clients to enjoy will help you grow over the years.

Specialize in Niche Services

Consider focusing on niche specialties. For example, sports massage, deep tissue, or therapeutic work. In these types of specialties male therapists are often preferred often due to their upper body strength. “Strong Hands, Gentle Healing” comes to mind.

While male massage therapists face a gender bias, there are ways to work around these challenges. Our advice to male massage therapy students? Start working on your brand!

EXECUTIVE SPA GROUP