Tips for Growth

Tips for the start-up days

While the start-up days of any business are nerve-wracking, they are arguably the most exciting time as well. Here are some ideas to help you grow your beauty business:

• Carrying your business card is always a good idea, especially during those start-up days. For example, if someone compliments your nails, as a Nail Technician you can say, “I did them!” as you give them your business card, and there- you just got yourself a new client, who might get you another 2 clients, and so on.
• Find as many places to advertise for free online.
• Avoid paper advertisements as they create garbage and may annoy potential clients.
• Make use of online booking, there are some free options, do your research!
• Always keep your conversations positive when you meet new people. A good service provider makes the service all about the client.

Social Media Pages

• Create a professional social media page. The platform choices are endless! For example, a professional Instagram page is a perfect portfolio as you post before and after pictures of your work. It requires pictures only, so you do not have to worry about writing anything. Give yourself an easy user name for people to remember. Remember, the beauty industry is visual, people will judge your work based on what they see.

One on one interactions

• Word of Mouth is a slow and steady climb for marketing yourself. However, it results in the strongest foundation possible for your business. Here are example of things your clients might judge:
  • your technical skill
  • the cleanliness of your facility
  • your grooming as a service provider
  • the level of professionalism
    • punctuality
    • customer service

Career Development Resources

Use our online resources including our job bank and TRAINING 411 Beauty Educator directory to help you get started!

Social Media

Like us Facebook and Instagram or follow us on Twitter, Youtube and TikTok.

Executive Spa Group
(780) 604 2772
executivespagroup.com