Advice from a PRO- how to avoid failing in business.
Matt M., owner and operator of Practical Esthetics shares his advice on operating a beauty industry business from home.
So Matt, how and when did you decide to join the beauty industry?
I’ve always been interested and loved the beauty industry personally, I was known growing up for the only guy with flawless brows. I got my university degree, did that career for years but was really unhappy with my life and dreaded going to work. A change needed to happen and I needed to be happy.
Yes, you can change career paths even at 30 years old!Matt M.
Do you have a specialty? If so, why did you choose that specialty?
A friend of mine told me about body sugaring and how she goes to a home business for it as well as how much she paid per session. The gears got turning.
Being part of the LGBT community, I know many men and trans people have a hard time getting hair removal services because many providers will not service men or people who were assigned male at birth.
I’m personally comfortable with accepting everyone so this was a HUGE demographic that was untapped. Along with a large number of men (as well as some women) simply aren’t comfortable going to a woman for their services.
What are your favourite benefits of having a home business?
WRITE 👏 OFFS👏 Home businesses drop your living costs significantly. Internet, electrical, gas, rent/mortgage, lawn maintenance… you name it, odds are it’s connected to your home business in some way and can be partially written off come tax time. Everybody likes keeping more of their money right?
Another benefit is I can work whatever hours because I’m always “at work” so accepting a client at 9pm on a Sunday night because her wedding is coming up and her photographer had to last minute reschedule… That can happen. I set boundaries but am also able to be a better service provider due to flexibility.
What challenges have you faced as a beauty Industry home business owner?
Biggest challenge of me being in the beauty industry… I’m a dude. I hate to pull that card but it’s been thrown in my face many times. Another hurdle of having a home business regardless of gender is being taken seriously.
There are too many people who fly by night and give home “businesses” a bad name. Keep yourself professional and treat your business as your business. Greet your clients in your uniform, make sure everything is spotless and try to remove the “home” atmosphere for a place of business.
What is your advice for beauty service providers considering starting their own home business?
Make yourself professional. Having a good website is HUGE! Make sure your SEO is optimized to the nines and the site is easy to navigate as well as interact with.
Make sure you’re registered, insured and inspected. Get your name out there any and ALL ways possible. If you’re not on a main road with lots of traffic, people won’t know you exist and you will flop. Advertise wisely, pinch pennies, get flyers and business cards made (I have little lexan stands to put flyers and business cards at other relevant businesses so we can work together).
Have 3-6 months of living expense money ready at hand or keep another job. It takes a while to build a client base to turn a profit. It will be slow but if you are persistent, you can make it successful.
Google reviews are priceless! Yelp is a waste of money and a trap. Always look for free/inexpensive ways to advertise and shamelessly plug your business whenever you can as well.
EXECUTIVE SPA GROUP Beauty Industry Resource Centre (780) 604 2772
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